Iscar tools international trading (Shanghai) co., LTD., general manager of Li Yupu interpret
China's cutting tool market.
Journalist: would you please briefly introduce the cutting tool industry development situation, and the international giant's latest developments. The implications for the development of China's manufacturing industry will produce what?
Li Yupu: as the development of the industry power, are derived from the demand; Tool industry today, also because the customer has more and more high request on productivity, and with the generation of new manufacturing industry, and the generation of new material and in constant innovation and upgrade. Today, companies are increasingly subdivided own technical team, from product to the industry, has an experienced team for service support. Iscar, for example, from research to technical service team, already has a mold and industry, automotive and industry, aerospace and industry, MTB group, and increased energy and industry, medical industry group, etc. Of products, in the hard alloy tool on the basis of, in order to meet the special requirements such as high speed cutting, dry cutting, companies are trying to introduce new cutting tool material, coating and geometric shapes.
Five years ago, the international tool enterprise started the merger wave. This process of mergers and acquisitions, let a few big world tool group further improved their product category, continue to make strategic layout in the global market, but also make more competitive. But this benign competition for customers bring is more high quality products and better service, promote the development of manufacturing industry. In addition, after the financial crisis, all countries are actively encouraging export, China's large manufacturing market, this naturally became the various countries' business in the eyes of "cake". New technologies, new products, new services intervention, will be the overall improve China's manufacturing industry level, reduce the distance of manufacturing in China and the world manufacturing industry.
Yet at the same time, China's domestic manufacturing suppliers, must also begin to realize that pressure and crisis, only by constantly improve their own comprehensive ability, is likely to stand out in competition, and use the "right time" resources, play a better advantage.
Reporter: combining the international advanced cutting technology development of the latest developments, please talk about the present stage of China tool what are the gap compared with foreign companies?
Li Yupu: we've seen the cutters domestic enterprises make remarkable progress in the nearly ten years. The transition from concept to system; Is the structure of the company after the change, the change of the operating system; To promote the quality of products promotion and sales growth. However, we must also admit that the gap between the cutting tool companies and foreign enterprises in China. In general, Chinese tool enterprises lack of innovation ability, lack of promotion ability, lack of service ability.
At present, some Chinese companies have production ability and technology, advanced cutting tool in the research and development, however, most of the domestic enterprise still is given priority to with imitation, lack of the spirit of independent innovation. The result will lead to the lack of to represent the image of the product, it will always follow in a passive state in the industry. For example, how to use the new material and coating, to adapt to high speed cutting and new material, composite material cutting. If these new technologies application in a timely manner, we will lag behind many domestic enterprises.
In addition, many domestic companies don't pay attention to, or don't know how to brand establishment and propaganda. These public relations with foreign enterprises also pays attention to improve the corporate image in contrast to the Marketing Department.
The last mentioned services, many domestic enterprises still keep it simple sales mode, it with foreign tool, also formed the absolute gap. As I mentioned before, many companies abroad formed different industry group to study the particularity of various industries and related cutting demand, active development, take the initiative to sales, but most of China's enterprises still lack such service consciousness, result in the lagging of service and passive.
Reporter: how do you evaluate the tool the change of market demand, especially the Chinese market? How will you understand and grasp the seven major strategic emerging industry development historical opportunity?
Li Yupu: as in the financial crisis, the national support projects continue to push forward, and the recovery of the return of the foreign capital enterprise, we firmly believe that in 2011, the trend of the metalworking industry will keep growing. In addition, it is well known that in October 2010, the state council executive meeting adopted the "state council on accelerating the development of cultivation and the decision of the strategic emerging industries" (hereinafter referred to as the "decision"), in reference to the seven foster industry under the state council, one of the four, high-end equipment manufacturing, new energy, new materials and new energy cars, has a close relation with the machining industry, which not only brings us a business opportunity, is even more of a challenge to our r&d department.
High-end equipment manufacturing industry, focus on the development of "give priority to with dry regional aircraft and general aircraft aviation equipment", "" rail transportation equipment, from the headquarters to the attention of the aviation industry, iscar products in the aviation industry has always been in a leading position, has recognized reputation. New energy industry, specifically mentioned in the "decision" "development of nuclear power industry", "improve the level of wind power technology and equipment", puts forward strict requirements on machining, iscar and group Unitac products, in the deep hole processing of nuclear power equipment has a unique advantage, national industries to promote policy will be our new opportunities. New energy vehicles is not only a single technical requirements, is also the embodiment of the future trend, iscar "high productivity, high efficiency" of the slogans are catering to the national requirement for energy conservation and emissions reduction. Finally, the "decision" to the new material industry, nature of material processing and put forward the new challenges.
To sum up, both opportunities and challenges. Iscar consistent innovation concept, however, we are very confident to accept this challenge!
Reporter: can you describe your company in manufacturing industry is how to a position in the division of labor? How does your company make contributions to promote China's manufacturing industry by the big teams?
Li Yupu: in China, cutting tool products is usually divided into two categories: imported cutters and domestic tool. And Israel tools have been positioning for imports of high-end products, concrete is characterized by high quality, high performance, high price, also means iscar is can lead to higher value-added products for our customers. Positioning, our products represent the forefront of technology, and innovation of products is also promote the development of the cutting tool industry.
Want to use their product resources to promote the development of China's manufacturing industry, will need to know where is the demand of China's manufacturing industry, what we can offer, what we do. This demand is not the same in different time. 20 years ago, when the iscar has just entered China, the Chinese state of mechanical processing is still in a relatively traditional, cutting tool products for welding tool and more simple machine tool, iscar no backward to cater to the market to sell, but chose to actively promote the advanced products. At that stage, efforts to change the engineers is iscar do the first step for China's manufacturing industry. Today, when the industry of the Chinese people have realized the advantages of advanced cutting tools, more and more rationally knives cost-effective comprehensive judgment, and consciously pursue high performance products, iscar become the good assistant to help factory to improve production efficiency! Every innovation product launch, every cooperation of non-standard product research and development, will be to promote production efficiency and benefit of China's manufacturing industry to contribute!
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